Driving Business Innovation for Competitive Advantage: Part 1 – Understanding the Competitive Landscape
This is the first microlearning in the Driving Business Innovation for Competitive Advantage learning path. As the first part, you will explore market research methods, competitor analysis tools, and digital transformation frameworks to assess trends and uncover insights that strengthen your organisation’s position in the ICT sector.
13-20 hours (Self-paced)
estimated duration
100% Online
learning mode
Start anytime
modality
Assessments
Unlimited access to all SSC-developed courses in our micro-credential library.
Get this course, plus full access to all SSC skills and certification courses, with our Essential Plan. Learn more
AUD $48 per month, billed annually
$59 billed monthly
Do you have a SkillX code? Apply below or during checkout.
Unlimited access to all SSC-developed courses in our micro-credential library.
Get this course, plus full access to all SSC skills and certification courses, with our Premium Plan. Learn more
AUD $96 per month, billed annually
$120 billed monthly
Do you have a SkillX code? Apply below or during checkout.
- Choose Your Plan
- Login to your account
- Start learning instantly
What You'll Learn?
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Conduct qualitative and quantitative market research.
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Analyse competitors using SWOT, Porter’s Five Forces, and benchmarking.
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Assess the role of e-facilitated businesses and digital transformation.
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Identify key industry trends and opportunities for ICT innovation.
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Evaluate competitive positioning to inform strategic decisions.
Additional Learning Benefits
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Courses like this one can contribute to university credit and industry certifications.
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Many ICT units align with industry-recognised certifications from global technology partners, such as Microsoft, Google, and other leading providers—offering clear pathways to international recognition.
Topics Covered
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Market Research
Qualitative Quantitative Primary vs Secondary
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Competitor Analysis
SWOT Porter’s Five Forces Benchmarking
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Digital Transformation
E-facilitated Businesses Customer Experience Operational Efficiency
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Industry Trends
Technological Regulatory Consumer Behaviour
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Strategic Tools
Value Chain Analysis Blue Ocean Strategy Competitive Positioning
Learning Outcomes
By the end of this course, you'll be able to:
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Conduct structured competitor and market analysis for ICT businesses.
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Apply digital transformation frameworks to assess opportunities.
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Identify emerging industry trends and align them with business goals.
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Use strategic analysis tools to enhance competitiveness.
Learning Pathway
SSC Online provides a flexible learning journey designed to support your goals—whether you’re upskilling, pursuing formal qualifications, or preparing for university or industry certification.
Start Here
Essential / Premium Plan: Build your knowledge and skills with flexible, self-paced learning. Access up to 100 microlearnings across high-demand fields like business, IT, project management, and cyber security.
Complete the Learning Pathway
Microlearnings: Finish all microlearnings in this pathway to build practical skills and prepare for the accredited unit.
Go Further
Accredited Units (available via Professional Plan or pay-per-certification). Complete formal assessments to earn a Statement of Attainment for nationally recognized units of competency.
Unlock More
Full Qualifications: Stack your accredited units to progress toward a full nationally recognised qualification.
Your Future Pathways
After completing full qualifications or selected accredited units, you can::
- Gain credit transfer to Australian universities toward a bachelor's degree (selected units only).
- Sit for industry-recognised certification exams (e.g., CompTIA, Azure, AWS, and others) in selected ICT units only.
- Enhance your employability skills with industry-ready credentials.
*Credit transfer and certification opportunities are available for selected units only.
Certificates Included
Australian Accredited Certification (AQF Certificate)
(Available through formal qualification pathway - Professional Track)
Statement of Attainment for accredited unit
(Unlock when you add Accredited Certification or Professional Track)
SkillX Professional Certificate
(Essential & Premium)
Unlimited access to all SSC-developed courses in our micro-credential library.
Get this course, plus full access to all SSC skills and certification courses, with our Essential Plan. Learn more
AUD $48 per month, billed annually
$59 billed monthly
Do you have a SkillX code? Apply below or during checkout.
Unlimited access to all SSC-developed courses in our micro-credential library.
Get this course, plus full access to all SSC skills and certification courses, with our Premium Plan. Learn more
AUD $96 per month, billed annually
$120 billed monthly
Do you have a SkillX code? Apply below or during checkout.
- Choose Your Plan
- Login to your account
- Start learning instantly