Understanding of core marketing principles and strategies

Familiarity with digital marketing tools and concepts

Basic awareness of AI or machine learning concepts

Interest in applying AI to improve marketing performance and customer engagement

Understand how AI is transforming modern marketing practices.

Apply AI-driven analytics to optimise campaigns and performance.

Use AI for customer segmentation, personalisation, and content strategy.

Leverage predictive analytics to forecast trends and customer behaviour.

Integrate AI into multichannel marketing campaigns.

Identify ethical considerations and manage bias in AI-powered marketing.

This program includes an official exam and a digital badge to recognise your achievement.

AI in Marketing Foundations – AI Concepts, Marketing Automation,, Customer Engagement, Emerging Trends

Data & Campaign Optimisation – Predictive Analytics, Customer Insights, Content Personalisation, Multichannel Strategies

Ethical AI & Strategy – Bias Mitigation, Regulatory Considerations, Scalable AI-driven Marketing Planning

Apply AI technologies to optimise marketing workflows and campaigns.

Use AI-driven insights to personalise customer engagement.

Analyse marketing data using predictive and analytical AI models.

Integrate AI tools into CRM and multichannel marketing strategies.

Apply ethical AI principles in marketing decision-making.

Demonstrate practical AI marketing skills through scenario-based projects.